TODA

TODA worked closely with Johnson & Johnson's Strategic Global Design office to create an identity and communication pieces for TEDxJNJ, the company's newest internal initiative. The program partners with TED Talks, the well known speaker series, and encourages internal Johnson & Johnson employees to lead discussions regarding issues pertaining to the company. TODA created a concept that visualized "a space for ideas" by creating a series of organic shapes that were inspired by 'found opportunities' that can be seen in everyday scenarios. The deliverables included posters, presentation slides, event signage, and promotion materials.