TODA

TODA recently collaborated with alfalfa studio and Cubanica in designing an exhibition at the AIGA Gallery, Design Journeys: You Are Here. The exhibition examines the role of diversity in design by featuring 25 successful design professionals with an emphasis on inclusiveness. Among the installations were a suspended world map made of bright pink string, a larger than life magnetic arrow, and a fill-in-the-blank questionnaire. Each station called visitors to interact and think about the questions: "Where did you come from?" "Why are you here?" and "Where are you going?" The large-scale mural was designed by alfalfa studio for visitors to color in. Opening night was a great success, spurring thoughtful discussions and personal reflections on how each of our own journeys are diverse.