TODA Architecture

ROOM Studio

By approaching ROOM Studio from all facets of branding and design, TODA developed a unique concept for this lifestyle photo studio. Working this way ensured that the visual identity, interior architecture and marketing campaigns would collectively realize the promise of the ROOM Studio brand. TODA collaborated with Daniela Stallinger on the brand development and interior design.

Client

ROOM Studio

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Liberty Street Live/Work Space

TODA partner Mark Naden designed a 600 sq live work space in lower Manhattan. TODA collaborated with Daniela Stallinger on the interior design to create a space that functions as an office and home for a photographer and designer couple. The design sought to maximize a small amount of space that could be used as a fully open loft, or sectioned by moving panels and floor to ceiling curtains. The apartment also features a wide range of custom cabinetry and drawer/shelving systems that allowed the couple to conduct their complex lives while still keeping a simple and elegant atmosphere.

Client

Private

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Strandbad Maschsee

TODA was invited to compete in a prestigious architectural competition, to renovate and expand the historic lakeside bath, Strandbad, in Hannover, Germany. While maintaining its function as a public bath, the landmark ensemble of original buildings, was to have a series of new spa, fitness and health facilities added to the site. Led by designer/architect, Mark Naden, TODA approached the project with thorough analysis of Strandbad's historical use and the impact of adding these new modern facilities. TODA created an atrium, which works as the heart of the new club and the focal point for the added activities of the site. The design honors the diverse nature and contradictory elements of the old and new, public and private, active and restful, thus creating an exciting space full of diversity and life.

Client

Strandbad

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Wooster Street Loft

TODA designed a new living space for a prominent New York Novelist. The design sought to bring personal touches to a historic Soho loft, including a glass book display that featured the authors printed work.

Client

Private

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Mobilcom

Mobilcom, one of Germany’s leading telecommunication companies, needed an interior design concept for a series of flagship stores featuring cellular telephone products and services. By looking at the company’s red square logo in a three dimensional form, TODA used the symbol of Mobilcom’s high service standard to create a dynamic, in-store environment, focused on redefining the customers brand experience. The red square thus serves as an axis point for the customers shopping experience while reinforcing the company’s brand and reputation for excellent service. Interactive LED strips run out of interactive coffee tables in bands around the space to form an all-encompassing interactive communication device. The strips promote and engage customers in Mobilcom’s various communication tools available for purchase.

Client

Mobilcom

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Tribeca Design Office

In 2001 TODA created a 4000 square foot studio that considered the needs of both group activities/events and the need to work independently by creating a space which was 50% dedicated to public use. The studio space was smartly designed to adjust in size fitting 18 people (optimally and comfortably) but having the ability to expand to 24+ by adjusting the use of the workspaces installed. The office had a large entrance that served as lobby and conference room but could easily be adjusted to be an event space to host meetings, photo shoots, exhibits, parties and more. The use of simple but elegantly finished materials (plywood with white stain, high gloss concrete floors) gave the space both an elegant and casual feel that provided the perfect atmosphere for creative thinking and sharing.

Client

TODA

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Palmers

Palmers, the Austrian based textile company, commissioned TODA to
re-imagine their brand with a proposal that would help them see their potential future. This unique and historic European brand, which offers “Close To Skin” hosiery and underwear collections, requested a comprehensive rethinking of their brand at all points in which customer interaction occurs. These include the Palmers´ corporate design, packaging, retail environments and online presence. TODA’s New York and Hamburg offices worked together to create a design proposal which communicated Palmers’ sense of quality and fashion forward vision. The final presentation featured concepts for an updated logotype, stationery system, retail packaging, in-store merchandising displays, interior design plan and website.

Client

Palmers

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Private Residence in Lower Manhattan

An important criterion for this 3,500 sq. ft residential renovation project was honoring the owners’ family’s cultural heritage by making their collection of valuable Chinese artifacts and heirlooms a prominent element in the interior. The designer responded by incorporating the collection into the design of the central staircase. By creating a series of glass casings and shelving units throughout the perimeter of the staircase, the art pieces became an integral part of the everyday activity of going up and down between the residence’s two floors. The combination of antique art and the modernist approach to the structure created a look and experience that incorporated family history and traditions in a progressive environment.

Client

Private

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Gunnar Asplund Library Addition

TODA recently participated in the Stockholm Public Library International Architectural Competition, by submitting a concept for an addition to the Asplund Library. Sponsored by Swedish Association of Architects, the competition sought to connect the existing library with an addition that would maintain the presence and importance of the current structure while providing functional and exciting new space for their expanding collection. TODA's 'spiral' concept was designed to work in harmony with the current structure while creating a distinct, but modest space that flowed from top to bottom in a circular spiral.

Client

City of Stockholm

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Contact
TODA
New York:
20 Jay Street
Suite 828
Brooklyn NY 11201
United States

T 718 797 2302
F 718 797 2307
E newyork@toda.com
Hamburg:
Papenhuder Str. 49
D-22087 Hamburg
Deutschland


T 040 239596780
F 040 2395967819
E hamburg@toda.com
People
Diana Bahena dbahena@toda.com Lydia Benova lbenova@toda.com Zach Bokhour zbokhour@toda.com
Marcos Chavez mchavez@toda.com Ellen Egan eegan@toda.com Geruselkis Jimenez gjimenez@toda.com
Thom Kajaba tkajaba@toda.com Bryan McCartney bmccartney@toda.com Mark Naden mcnaden@toda.com
Rebecca Tarr rtarr@toda.com

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